Daniel Brown

Daniel Brown wins coveted designer of the year prize Daniel Brown, the multimedia designer responsible for the Shockwave 3D playground noodlebox and has won this year’s £25,000 Designer of the year award.
Daniel Brown first became interested in computers through playing and taught himself how to programme. At the age of 20, Daniel launched Noodlebox, which introduced humour and playfulness to web design. In his new personal website,, and for the fashion and art site SHOWstudio, Daniel Brown creates digital images which are fluid and expressive and much more ‘human’ than some digital art.
The award was given by last year’s winner, Apple head of industrial design – Jonathan Ive.
Ive said of Daniel Brown: “Daniel Brown’s work changes the way we look at and engage with digital imagery.

It is technically innovative and emotionally engaging, but also gives us an extraordinary amount of freedom in the way we experience it” Designer of the year is an annual award for the UK’s best designers celebrating those have significant contributions to the world of deisgn in the past year. Three designers were nominated for this year’s prize along with Daniel Brown: Product Designer Sam Buxton; lighting designer Paul Cocksedge and Craig Johnston, former Liverpool footballer who designed the world’s best selling football boot.
Voted for by members of the public at the Designer of the year exhibition and online on the Deisgn museum website the public’s choice counted to wards the eventual winner along with the votes of four jurors: Jonathan Ive, architect David Adjaye, Brooke Hodge of the Museum of comtemporary art, Los Angeles and journalist Neil Stevenson. For more about the Designer of the year awards 2004, visit To see some of Daniel Brown's work in motion visit and

Daniel Brown_Mr. Noodlebox